AI Insights · Timothy · January 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Europe, Q4 2022
In Q4 2022, Vivino saw significant growth in downloads and active users, while HelloFresh maintained a stable user base. Gousto and CrowdFarming experienced fluctuations, and Grow Food showed a decline in downloads and active users.
In the fourth quarter of 2022, the performance of top Delivered Meal Kits and Specialty Foods applications on iOS in Europe showed varied trends. Here’s a detailed look at the weekly downloads, revenue, and active users for the top five apps, based on data from Sensor Tower.
Vivino: Buy the Right Wine Vivino experienced a notable increase in weekly downloads, starting at approximately 25.4K at the beginning of October and peaking at around 72.9K towards the end of December. Similarly, weekly active users rose from 240.6K in late September to a high of 401.4K by mid-December. The app also saw a steady increase in weekly revenue, culminating at about $139 in the week leading to Christmas.
HelloFresh: Meal Kit Delivery HelloFresh maintained a relatively stable user base with weekly active users fluctuating around 420K for most of the quarter. Weekly downloads, however, showed a downward trend, starting at about 44.7K in late September and dropping to around 14.7K by mid-December before slightly recovering to 24.8K in the last week of December.
Gousto Gousto's weekly downloads saw a gradual decline from approximately 8.7K in late September to a low of about 1.2K in the week of December 19, with a slight uptick to 5.3K in the final week of December. Active users also followed a similar trend, starting at around 47.2K and decreasing to approximately 35.6K by mid-December, before a minor increase to 41.3K at the end of the quarter.
CrowdFarming CrowdFarming's weekly downloads fluctuated throughout the quarter, beginning at around 2.3K in late September and peaking at 3.5K in the week of December 5. However, the downloads dropped to approximately 1.6K by the last week of December.
Grow Food: Доставка питания Grow Food saw a decline in both weekly downloads and active users. Downloads began at around 3K in late September, peaking at 6.1K in mid-October, but then fell sharply to approximately 198 by the end of December. Active users also decreased from about 19.2K at the start of the quarter to around 13.4K by the end of December.
Overall, the data from Sensor Tower highlights the varying performance of these top meal kit and specialty foods apps in Europe during Q4 2022. For more detailed insights and analytics, visit Sensor Tower.
